Friday, February 24, 2012

TOMORROW'S PRICE FOR TODAY


When reflecting on my own capacity for future consciousness I was really struck by the concept of self-efficiency in the development of future consciousness, particularly how it could effect an individual’s perception of the social trap mental mode. Believing in one’s ability to accomplish future environmental sustainability is difficult to see with the levels of cooperation that are globally required to achieve such a goal. This can be a strong deterrent in the personal accountability to change.

The “cult of the present” perspective on the Western world colors the damage of the consumer drive; the demands of society have abused the potential for progress in nature and jeopardized the conditions for the future. That development of future consciousness is essential to changing the world. Living from the environmental Golden Rule each generation should meet their own needs without costing future generations is key in solidifying hope in the future.

The wealthiest fifth of humanity is the most accountable for the overconsumption depleting our environment. Our generation has experienced one of unforeseen technological growth, affording new opportunities that have new consequences.  The United States per capita has increased 60% since 1950, “the entire world population decidedly could not live in the style of Americans, with their larger homes, more numerous electrical gadgets, and auto-centered transportation systems” (The Futurist 13). The problem is worldwide with Japan and Western Europeans consumption levels exploding since the 1980s as well. Other less developed economies have just as much interest on increased consumerism, “people in the West think we in Hungary don’t know how they live. Well, we do know how they live, and we want to live like that, too” (The Futurist 12). This obsession with having has created an appetite the earth cannot sustain. The fact that those benefiting from such excess are only a limited number of the Earth’s population is really shocking. The question of personal accountability takes new weight as the fortune of existing in a developed country comes at an even greater price.

Acknowledging that every change has to start somewhere can help motivate as a first step in a change for sustainability. Beyond personal simplicity political confrontation needs to be enacted to create safeguards for the future. Revised tax-systems and subsidies are potential guides in ensuring that industries move towards less environmentally damaging practices. We need to transition away from the obsession at competition by any means and reconsider our actions with an attitude of cooperation towards future consciousness.  

7 comments:

  1. Hi, Hannah!
    I see you have identified some characteristics of your vision of a sustainable future: governmental involvement including incentive programs and cooperation vs. competition. This is a good start for your paper. Can you describe the mental modes that may support these characteristics? Also, were there helpful points in the Visioneering article that you found helpful to guide the development of your vision?

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    1. Dr. Armstrong-
      The mental modes that support the characteristics of cooperation over competition are the “nonzero sum game” and the “collective action” mode. In the Visioneering article the two developments detailed that affect sustainability in this century, “(1) the rise of global capitalism, (2) the creation of sustainable communities based on biosphere consciousness” really guided my vision. First the attention to consumerism in a capitalistic society is the greatest hindrance in sustainability. Second thinking in terms of relationships when considering the countries in the world that have powerful industries in the global market is important in changing the competitive perspective at any cost.

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  2. Hannah-
    Great blog this week it was very reflective and insightful! You addressed the issue of over consumption in your third paragraph and I completely agree with you that this is a problem that will only become progressive worse if it's not addressed. The solutions you proposed, revised tax systems and subsidies, reap great potential for improving the nature of this problem. The article, Limiting consumption towards a sustainable culture, mentioned that advertisements has contributed to the growing problem of overconsumption. Do you think advertisements have played a role in encouraging the trend of overconsumption? I really like your point regarding self efficacy and what actions do you think will help increase the self efficacy of consumers? Great job Hannah!

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    1. Bree-
      I think advertising is a big part of the overconsumption cycle. Industries are dependant on advertising to sell their products. Advertising makes people feel like they must buy a product. This obsession with having, over satisfaction with one’s means, has a lot to do with the way society values products, which is often reflected in advertising.

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  3. Hannah-
    I couldn't agree more, I think advertising plays a huge role in convincing our society they NEED more than they actually do. In my opinion, 'fast fashions' have also played a huge role in encouraging overconsumption. 'Fast Fashions' have contributed to the decrease of quality of clothing and textile products. Quality usually has to be abandoned in order for designers to continue to be competitive in the market. Do you find this to be true?

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  4. Bree-
    I could not agree with you more that the quality aspect of clothing has been abandoned in order for designers to be competitive in the market. Stores such as Forever 21 who produce extremely low quality in clothing are all about 'fast fashions' and get in new shipments of clothing weekly in order to cover every trend.

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  5. Good job on your blog! You make a good point that advertising contributes to over consumption because it makes people want more and more. However, if companies stopped advertising, they would probably stop making money and go out of business. I believe the true problem is this country lacking God. People who are lost aren't finding joy through the items they purchase so they always want more and more. They find happiness for a short while until they see the next thing. Only God can bring true joy. I think Forever 21 is business smart, really, who needs great quality clothes when they aren't going to wear it very long!

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